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Sunday, 31 December 2017
Tuesday, 26 December 2017
Develop Your Personal Brand To Market Yourself
Develop Your Personal Brand To Market Yourself
Personal branding is the relationships
an individual has with its public - essentially personal public
relations. How others feel about your personal brand determines whether or not
they want to have a working relationship with you. This is something that each one of us has to consider seriously for our
careers and businesses in 2018.
Effective relationships are built using communication.
Personal branding (PB) is communicating your inner essence - your uniqueness,
qualities, strengths, skills and passions.
It is also about your visual communication. Not only your
business communication collateral such as stationery and websites but how you
appear through dress, style and personal presence.
Here are a dozen tips on how to make a positive
impression and develop your personal brand in today’s competitive workplace:
Personality
What are your personality characteristics and your
passions? What sets you apart? Use the answers to develop a personal brand
statement that is just for you – your internal dialogue – then use that as a
basis for external communication.
Promote
Develop your personal brand statement into a
short ad or commercial about you. When you meet people you should be able to
say clearly what you do, how you do it differently and the benefit your work
provides.
Package
Develop a unique style suitable to your personality and work. Dress for the role you want, not
necessarily the one you have. Balance your individual style with clothing that
will appeal to those you are trying to impress.
Presence
Become a class act. Learn good business manners and
social etiquette. Send hand-written notes, return phone calls – it’s the little
things that count.
Publicise
Become an expert source for the media. Get known in your
niche. Write articles for magazines and online newsletters. Speak for Rotary clubs and other organisations. Send
out interesting media releases on your topic to journalists to help create
word-of-mouth buzz.
People
Build your network by making new business contacts and
staying in touch with them. Be selective with which networking groups you
belong to. Choose those appropriate to you and your personal brand; those you
can help and vice versa.
Positioning
What position do you already own with your audience and
what do you want to own? Is there a unique concept or idea you can hang your
hat on? Where’s the creative element? Build your personal brand by being first
with a new idea or by recognising a major trend in your field and moving to the
head of it.
Presentations
Learn to be a confident communicator. Join Toastmasters
or hire a communications coach to ensure that your written and verbal skills
are at their best. Strong communication skills and presentation skills are a
must and being a proficient public speaker is a great way to help reinforce
your personal brand.
Perfection
Well, there’s no such thing. We all make mistakes. You
may have to try many ways to discover and reinforce your personal brand. If
something is not working try something else.
Profit
We all want to be profitable, but don’t forget to give
something back. Giving your time, talent or money to charitable causes or
industry associations can help build your personal brand. Find something you
are passionate about or complements what you like to do and lend your support
accordingly.
Partners
Work with the best, whether employees, contractors,
consultants or partners. They will help build your brand reputation.
Concentrate on what you do best by finding someone else to do the outsource elements of your job.
Plan
Develop a personal brand plan for yourself every year,
and review it often. Include specific goals, strategies, action steps, and a
timetable.
For your personal brand to prosper, you have to take a
professional approach to building it.
Successful
Resumes Singapore
Career
Management Institute
www.successfulresumessingapore.com
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