A great, effective resume is a TOOL with a specific purpose: to win that ALL-IMPORTANT interview. A successful resume is also a MARKETING TOOL that sells that most important asset you have to offer - YOU, YOURSELF! A resume, in short, is simply an advertisement, a marketing brochure, nothing more, nothing less.
An effective resume is one that makes you STAND OUT from the crowd and on your OWN RESUME. It has to be different and be differentiated. If your resume is ordinary like every one else's, yours will remain ordinary.
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